Impact Sports Breaks

Impact Sports Breaks was founded in 2019 as an online platform for sports card enthusiasts and collectors to buy into breaks with the chance to get high-end or rare cards for their collection. Impact wanted to separate themselves from a crowd that is typically visually crowded with a modern, clean identity that referenced the dynamic nature of the sports they specialized in (basketball and baseball, primarily). In order to bring together the power of their name - Impact - and the excitement of the sports themselves, I landed on the visual of a comet. It was an unexpected solution for the business that they embraced wholeheartedly on their website, social media, and YouTube channel.